Luxury Group was appointed by Park Hyatt Maldives Hadahaa in late 2020 to develop and build a sales pipeline from the UK and Europe after its 12 month closure.

Park Hyatt Maldives Hadahaa occupies one of the most remote and southerly resort locations in the Maldives archipelago and offers exceptional diving and snorkelling on its pristine house reef, alongside a natural and eco-friendly resort without any gimmicks.

This was a challenging brief as the UK and European travel trade were reluctant to contract the hotel due to unfavourable experiences in the past and because its location in the North Huvadhoo Atoll which at 400 km south of Malé airport requires a domestic flight plus boat transfer, unlike many northern resorts more easily accessible by seaplane.

This situation was coupled with a travel industry whose offices were largely closed or employees furloughed. Creativity and persistence were required to convince tour operators to contract with Park Hyatt as soon as they were ready to sell long haul destinations, once government restrictions in each country were lifted.

Thanks to consistent and honest communication and strong trade relationships with UK and European tour operators and specialist Maldives agents, we successfully delivered GBP200,000 of sales from the day the resort reopened on 1st February 2021 for the year ahead. We also delivered a press trip from Switzerland which resulted in 5 in-depth feature stories in the top glossy magazines.