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Our Services

You can engage The Luxury Group for the complete range of services or just one area of focus. Each proposal is tailored to your needs. Chose a project basis to help hit sales targets in a particular period or to launch a new restaurant or commit to a long contract to launch a new property from pre-opening to post-launch.

LUXURY GROUP LONDON’S SALES AND MARKETING SERVICES INCLUDE:

  • Hotel representation to overseas luxury hotels requiring a presence in the UK market either as a stand-alone office or as part of the hotel’s network of regional sales offices
  • UK Sales office function, securing new business to deliver incremental revenue and developing existing business into new leads on the hotel’s behalf across leisure, corporate and trade contacts
  • Outsourced services sales and marketing for a luxury hotel, in the role of a Sales and Marketing Director with the same responsibilities as an in-house team, setting strategy and delivering the sales and marketing plan
  • Sales and Marketing Strategy, creating a results-driven plan using international insight and London trends including competitor research, sales and marketing plans and budgets, establishing new distribution channels, sales promotion and online strategies
  • Digital marketing strategy to develop content, engage in SEO and PPC, increase and activate social media campaigns, email marketing to grow databases, website development and optimisation and selecting the right online Travel Agent for the hotel
  • Securing new business to deliver incremental revenue from high end leisure agents in the UK and Europe
  • Providing product training to high end leisure travel agents and tour operators in the UK
  • Revenue management, including pricing, promotion planning , working with the hotel’s PMS, reviewing existing processes to improve, forecasting and setting revenue targets
  • Creating marketing promotions and events to increase revenue
  • Delivering direct mail campaigns (newsletter) to engage with the travel and media industries
  • Advising on Online Gift Voucher sales to grow revenue through this channel
  • Sponsorship and partnership marketing

STORYTELLING

The PR services we provide have storytelling at their heart. We believe that every brand has a story waiting to be told and the best stories embody the brand, its attitudes and promises. In this interconnected world the story and audience sit at the centre and digital and social platforms have opened up a world of possibilities for us as brand storytellers to deliver combined messages with traditional media.

THE LUXURY GROUP OFFERS A RANGE OF PR SERVICES, WHICH INCLUDE:

  • Proactive media relations and verbal pitching to editors and freelancers
  • Content and copywriting for websites, publications and press releases
  • Audio-visual content production
  • Brand strategy
  • Internal communications plans
  • Sponsorship and partnership marketing
  • Media training for staff new to ambassadorship
  • Designing and facilitating press trips
  • Online reputation management

UK SALES EXPERTISE BORN THROUGH EXCELLENT RELATIONSHIPS;

  • First hand expert advice on the hotels – all of the hotels in the portfolio and their competitors are regularly visited
  • Detailed knowledge of each hotel’s location and activities in the local area
  • Responsive service and quick decisions on special requests for hotel guests
  • Hotel contracts for tour operators and companies seeking corporate rates
  • First hand expert advice on the hotels – all of the hotels in the portfolio and their competitors are regularly visited
  • Product training for travel partners’ reservations and sales teams
  • Assistance with meeting, incentive and event planning

CONTACT US

Contact Us


Email

claire@luxury-group.co.uk

Address

Office 156, 8 Shepherd Market, London W1J 7JY

Phone-no

07580 141785