Gravetye ManorFebruary 7 2015
Gravetye Manor appointed The Luxury Group to provide sales, marketing and PR during their Sales & Marketing Manager’s maternity leave. Having written a Sales & Marketing Plan for the hotel, Claire worked through this with Andrew and his team to meet the revenue targets, grow the brand awareness, launch new chef George Blogg to the target demographic and lobby for award recognition.
For 12 months, The Luxury Group contributed towards the revenue plan through tactical promotions, partnership marketing, adding new booking channels, introducing Gravetye to new travel agents and tour operators and increasing bookings from the travel traded and corporate markets through regular communication and education.
In addition, The Luxury Group generated 337 pieces of media coverage for Gravetye Manor in major publications including the Telegraph, Net-a-Porter, Conde Nast Traveller, Wall Street Journal, Daily Mail which is valued at > £2.84 million (source: Precise Media).
The Luxury Group is extremely proud that during this time Gravetye Manor was awarded Best Independent Hotel by The Caterer, Best Countryside Hotel by Conde Nast Johansens, Rural Hotel of the Year by Food & Travel and won a Michelin star – the first for George Blogg.